Brand Revival is more than a refresh – it’s the disciplined art of simplifying what’s complex, reawakening purpose, and making brands matter to the next generation of consumers.
We believe brand revival begins when conviction meets clarity. Whether we’re building for Fortune 500 companies or refining a personal brand, our work starts from the inside out – aligning what you stand for with how the world experiences you.
Reimagine Growth
Build strategies that translate insight into measurable results.
Clarify the Complex
Simplify propositions and messages that confuse audiences.
Reignite Resonance
Connect brand purpose to culture and community.
Ignite Belief
Unite organizations around a renewed sense of direction and possibility.
We Partner with Brands Poised for Growth.
We collaborate with leaders and companies who are ready to evolve from momentum to meaning. These are established brands, past the startup stage, with vision, traction, and a desire to sharpen their story, scale their impact, and reach their next level of growth.
Shannon Watkins
Why
Watkins Brand Advisors
Founded by Shannon Watkins, a three-time Global Chief Marketing Officer who has led brand revivals at The Coca-Cola Company, Aflac, Nike, and Fiserv. Our experience spans industries and categories, giving us a unique ability to decode complexity and build value that endures.
The
Brand Revival Framework™
Our proprietary approach moves brands from confusion to clarity, relevance to resonance, and momentum to meaningful growth.
Proof in Practice
01
Brand Growth Revival.
Transformed an unknown fintech platform into a trusted brand for small business growth.
02
Brand Clarity Revival.
Re-energized a corporate insurer into a cultural brand with purpose and personality.
03
Brand Resonance Revival.
Refocused a heritage icon for a generation that never saw MJ play.
04
Brand Belief Revival.
Elevated a performance brand into a symbol of belief for everyday athletes.
Ready to begin your
Brand Revival?
Let’s unlock what’s next for your brand. Whether you need clarity, cultural resonance, or a complete reawakening, we’ll help you build the momentum to grow.
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